• by Erik Sass  @eriksass1, September 11, 2014

Allrecipes Magazine To Raise Rate Base

While magazines’ print circulations continue to decline in general, there are some notable exceptions bucking the trend, especially among new titles launched in the last few years. That group includes Meredith Corp.’s Allrecipes magazine, which is set to boost its rate base 40% from 650,000 to 900,000 effective with its October-November 2014 issue.

This will be the second increase for Allrecipes in the last year. The magazine launched in November 2013 with a rate base of 500,000, but within a month Meredith revealed plans to raise the rate base to its current level of 650,000 in April 2014, reflecting the magazine’s strong performance at the newsstand. Currently, the magazine claims a total audience of around 5.4 million readers.

Allrecipes Publisher Steven Grune stated: “Increasingly marketers are leveraging the combined reach of Allrecipes magazine, and Allrecipes.com to create cross-platform opportunities for their brands and we expect these programs to further expand moving forward.”

The magazine is the print incarnation of the popular Web site, which Meredith says is the world’s largest online food destination, with over 1 billion visits annually. The publisher has also developed branded video content based on Allrecipes, which airs on "The Better Show," Meredith Video Studios’ lifestyle program. Meredith acquired Allrecipes.com from Reader’s Digest Association for $175 million in March 2012. 

AIM Relaunches Yoga Journal

Active Interest Media has relaunched Yoga Journal, including both its print and digital properties. The new print edition debuts with the October issue, on sale Sep.16, and includes a simpler, more modern design, new departments and a fresh graphic treatment. On the content side, the magazine now includes more yoga instruction and lifestyle content. There are five new front-of-book departments devoted to news and trends (What’s the Buzz); physical wellness (Be Well); eating news, tips, and recipes (Eat Well); yoga sequences and pose how-to (Practice Well); and the yoga lifestyle, including retreat reviews, natural beauty, and eco-friendly yoga style (Live Well). The Web site is now optimized for mobile with a new look and format that should make it easier to navigate channels, including poses, meditation, philosophy, and videos. It also includes new features like the multimedia Yogapedia, detailing over 100 yoga poses.

Kelleher to VP, Publisher of Wired

Kim Kelleher has been named vice president and publisher of Wired, Condé Nast announced this week, replacing Howard Mittman, who recently moved to the same role at GQ. Kelleher most recently served as president of Say Media, and before that was global publisher of Time magazine. She also served as vice president and publisher of Sports Illustrated, the first female executive to hold these roles. This is Kelleher’s second stint at Condé Nast; she previously served as vice-president and publisher of Self.
 
Bush To Time Inc. SVP, Global Accounts

Time Inc. has named Andy Bush to the newly created role of senior vice-president of global accounts, the publisher announced this week. In this position Bush will be responsible for generating revenue from Fortune 500 companies and agency networks outside the U.S. He will be based in London and report to Time Inc. Executive Vice President of Global Advertising, Mark Ford. Previously, Bush, a 17-year veteran of Time Inc., served as international publisher of Time and Fortune.

Everding Named All You Creative Director

Tracy Everding has been named creative director at Time Inc.’s smart shopping title All You, effective Sept.15. In this role, she will be responsible for overseeing the magazine’s visual aesthetic in print and across other platforms. Everding most recently served as creative director at Cosmopolitan, where she led a visual overhaul including redesigning the covers. She has also held key creative roles at fashion and lifestyle brands, including Marie Claire, Redbook, Harper’s Bazaar, Everyday With Rachael Ray and HGTV Magazine.