Kmart Promotes Pay-In-Store Offering With Homage To Popular '80s Video

KmartDo you remember the '80s music video for Bonnie Tyler's "Total Eclipse of the Heart?" It was "Eyes Wide Shut" before that movie even existed. Kmart is paying homage to that memorable video while promoting its Pay In Store program, through which consumers can reserve items online and then pay for them at their local Kmart any way they want. Much like Tyler's video, we have a lone woman running throughout a large mansion, past people in masks. She runs past items she longs to purchase, like blenders and vacuums, and finds the perfect website that allows her to reserve the goods and pay in-person. Dancing men with tablets attached to them make it quite convenient for our woman to do just that. Did I mention that throughout this experience, a man sings about how to use Kmart's Pay In Store? Get your karaoke groove on. See it here.

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