• by Larissa Faw , October 3, 2017

Audi is rolling out its new global campaign starting with Norway, the first country where customers can pre-reserve the fully electric vehicle Audi e-tron.

Developed with creative agency POL and Swedish artist Anne-Li Karlsson, ads include a 3D model that is designed to take viewers through the streets of an envisioned urban future.

Have a look here.

The spot runs across TV and online video networks.

Audi is working with several agencies for the global rollout. No word yet however on whether the creative idea breaking in Norway will be used in other countries.