• Mobile Marketer, Friday, July 25, 2014 10:20 AM

A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort. Applebee’s leveraged YuMe’s new multi-screen video ad unit to target consumers searching for restaurants across television, smartphones, tablets and PC with a video experience showcasing the casual dining chain’s Flavors of Southwest entrees and offer of two meals for $20. 

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