Simple Skincare Targets 'Fun' Teens

Unilever's Simple Skincare and agency TMW Unlimited are attempting to redefine the teen skincare category in the UK away from troubleshooting problems, like acne and oily skin, in favor of upbeat and positive messages.

The "Fun Never Stops" creative is aimed at teenagers who love to experiment with makeup. Part of  the brand’s positioning is the easy removal of its cosmetic products.  

New ads show various teen girls having fun with their looks underscored with a tagline suggesting "the fun never stops."

The media buy — handled by Mindshare — includes a 20-second ad for video-on-demand channels, Facebook and Instagram outreach, and three different Snap ads, which reveal "how to" articles when users swipe up. There will also be a one-off, Halloween-themed Snapchat lens launching later in the year.

There was no word on whether this campaign will be expanded globally.

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