• by Wayne Friedman , June 7, 2017

Continuing an ongoing trend, top TV episodic series in social media activity didn’t always follow the results for traditional viewership this TV season, according to a new Nielsen report.

Looking at total social media activity for the 2016-2017 TV season — September 18, 2016 to May 24, 2017 — AMC’s “Walking Dead” dominates all TV shows, averaging around 2.028 million in social interactions.

The AMC drama grabs more than double the number of the next competitor — Fox’s “Empire” (860,000 per episode).

After this, a number of shows are groups together around the same level: ABC’s “The Bachelor” comes next (453,000); NBC’s “This is Us (436,000) interactions; VH1 “Love & Hip Hop: Atlanta” (406,000); NBC’s “The Voice” (396,000); USA’s “WWE Monday Night Raw” (365,000); NBC’s “Saturday Night Live” (365,000); VH1 “Love & Hip Hop” (298,000), and FX’s “American Horror Story: 6” (292,000).

Nielsen’s Social Content Ratings — launched at the start of the season — said there was a total of 2.9 billion social interactions across Facebook and Twitter generated for TV shows this past season.

Top non-sports Nielsen TV shows this past season, looking at the live program plus seven days of the time-shifted viewing metric, included:

CBS’ “Big Bang Theory” (18.99 million total viewers, second place overall); CBS’ “NCIS” (18.03 million, 3rd place); CBS’ “Bull” (15.21 million, 5th place); NBC’s “This Is Us” (14.7 million, 6th place), and CBS’ “Blue Bloods” (14.07 million, 8th place).  NBC’s “The Voice” (12.41 million, 13th place); Fox’ “Empire” (10.4 million, 23rd place).

Top cable show AMC’s “The Walking Dead” averaged 11.4 million viewers per episode — which would place it in 18th place overall this season.