• by Steve McClellan  @mp_mcclellan, October 28, 2019

The Association of National Advertisers has announced the launch of a new national conference that will address the growing and sometimes controversial discipline of influencer marketing. 

The new event, called the 2019 ANA Influencer Marketing Conference, will be held November 20–21 in New York City.  

“Influencer marketing has become a multi-billion-dollar industry as a growing number of marketers continue to invest heavily in the discipline,” stated ANA CEO Bob Liodice. “Yet influencer marketing continues to operate within a complex ecosystem with rising levels of fraud, changing social media algorithms, and complex attribution and measurement. This new national conference will focus on how marketers can increase their influencer marketing ROI while navigating the inherent challenges.” 

Liodice also cited a spring 2018 ANA survey that showed 75 percent of national advertisers currently employ influencer marketing and almost half (43 percent) plan to increase their spending on it in the next 12 months. 

The conference will address influencer practices related to digital and social, PR and media relations, content creation, social listening, data and analytics, and legal. A number of experts will address topics like fraud, new trends and technologies and compliance and disclosure guidelines.View the full agenda here .

For those keeping track, the new confab brings the total number of ANA national conferences to 17, which includes the ANA’s signature event, the Masters of Marketing Conference, held earlier this month in Orlando, Fla.