• by Larissa Faw , September 8, 2017

Central BBQ has selected Denver-based LRXD as its first AOR after a competitive pitch involving a number of other undisclosed agencies. 

Now with three restaurants, the Memphis-based eatery has ambitious plans to expand throughout the Southeastern U.S. 

The scope of LRXD’s work will include everything from positioning the brand to creating and implementing an integrated campaign that involves traditional advertising, brand identity, digital, web design, social media, in-store materials, events and promotions. 

The agency’s first work for its new client will break in the fall.