Pinterest Hires Fleksy CEO, Keeps App Operational

Pinterest has “acquired” the team behind the smart keyboard app Fleksy. Most notably, Fleksy founder and CEO Kosta Eleftheriou will be joining Pinterest’s product engineering team.  In all, half of Fleksy’s 10-person team is expected to join Pinterest.

Financial terms of the deal were not disclosed.

While it is not part of Pinterest’s plan, the Fleksy app will remain operational “for the foreseeable future,” Eleftheriou notes in a new blog post.

While seemingly unsexy, keyboard makers are presently in high demand. Earlier this year, for instance, Microsoft dropped $250 million on keyboard app maker SwiftKey.

Despite intense competition in the social space, Pinterest’s business prospects are looking brighter than ever.

Indeed, the image-based social network reportedly expects to rake in $3 billion in revenue in 2018. If accurate, that would be dramatically higher than the roughly $100 million in revenue Pinterest reportedly took in last year.

During the first half of 2016, Pinterest is expecting international users to account for more than 50% of its overall audience, a source tells The Wall Street Journal.

Following the lead of Facebook and Twitter, Pinterest also recently began inviting every small- and medium-size business in the country to join its self-serve ad platform.

This year, Pinterest will have 54.6 million domestic users -- up 9% by eMarketer’s count. As has long been the case with the platform, the vast majority of is users (81.2%) are female.

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