• by Larissa Faw , August 9, 2017

Denstu Aegis’ content agency, The Story Lab and start-up influencer tech shop, Influential, have regularly teamed up on client campaigns over the last 12 months. Together, the companies have found a way to understand the behaviors, needs and motivations of consumers to inform content creation and source influencers.

Now, the two companies have declared that they are “preferred partners” for projects going forward.

As partners, the pair will combine Influential’s IBM Watson AI technology with The Story Lab’s suite of proprietary strategy tools to inform content creation and to select influencers.

This will enable clients to analyze their social media footprints, consumer conversations and identify billions of data points to inform content development and distribution across paid/owned/earned ecosystems.

“The Story Lab consistently seeks innovative ways for our clients to successfully engage their most valuable consumers in order to drive their business outcomes," stated Shannon Pruitt, President of The Story Lab US. "Through an audience-led approach and content strategy, driven by data and insights, Influential’s IBM Watson technology solution will allow us to go even further to create experiences that invite audiences in and create value for them in their daily lives."