Former Kinetic CEO Ridley Joins Rouge Media

Steve Ridley, the former global CEO of WPP’s OOH agency Kinetic, has been appointed Chief Partnership Officer at OOH media firm Rouge Media. 

Ridley is tasked with cementing relationships with both agencies and clients in the U.S. and Canada. The company is headquartered in Toronto and has offices in New York, Los Angeles, Montreal and Vancouver. 

As a member of Rouge’s executive team, Ridley, based in New York, will also help identify new revenue opportunities and potential acquisitions. 

Ridley is a 32-year industry veteran. He left Kinetic in 2014 after 15 years with the agency and its predecessor firm Poster Publicity. More recently, Ridley was CEO at social-gaming company FunWall. 

Rouge Media operates several OOH specialty networks, including Rouge Campus Network across more than 750 colleges and the Rouge Women’s Network, with displays at 3,000+ venues. 

advertisement

advertisement

Last year, Fairfax Financial acquired control of Rouge Media, leaving in place the management team led by CEO Martin Poitras, to whom Ridley will report. 

“A lot has happened in the past 18 months,” said Poitras, noting the Fairfax investment and company growth. “This is the perfect time to have someone as experienced as Steve join the organization and work with us to multiply our achievements.”

 

 

Next story loading loading..