CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And Data
- by Joe Mandese @mp_joemandese, May 22, 2018
Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation at an Advertising Research Foundation event illustrating how much more complex a CMO's job was becoming thanks to digital media. Lehoullier documented a shift from five primary media (TV, radio, newspapers, magazines and outdoor) and five primary marketing …
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