Revolving Door: Allen & Gerritsen Appoints New Chief Strategy And Engagement Officer

Brian Babineau is departing Arnold Worldwide where he has served as EVP, social content systems, to join Boston-based Allen & Gerritsen as chief strategy and engagement officer. In this newly created role, he will join the executive leadership team and oversee brand strategy, engagement strategy and media and distribution strategy. Babineau has spent much of his career creating and executing campaigns for brands including Progressive, Jack Daniel’s, New Balance, Hasbro, IBM, AT&T, Dunkin Donuts, American Express and Allstate. Prior to his time at Arnold Worldwide, Babineau held senior roles at Digitas and the Digital Influence Group.

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