Havas has acquired The 88, a “digital/social boutique” agency based in New York.
Founded in 2010 by Harry Bernstein, The 88 boasts it is differentiated by teams of “culture hackers, creators and innovators [who] make bold new things for the internet and beyond.”
Havas said The 88 will become an extension of Havas “cultural network” The Annex; it will be rebranded The Annex88.
In a related move, Bernstein was appointed Chief Creative Officer of Havas New York.