• by Joe Mandese  @mp_joemandese, March 8, 2017

John Trahar, founder and strategic creative lead at Greatest Common Factory, closed the Brand Marketers Insider Summit “tip sheet” panel by posing question that may be the greatest tip of all: What should brands always be doing to engage their consumers?

Invoking the famous Alec Baldwin delivered line in “Glengarry Glen Ross” line -- “always be closing” -- Trahar said, “Always be what?”

Freshly.com’s Jordan Finger’s tip is always deliver on “customer experience.”

“It’s about over-delivering on that service and experience to the customer,” he emphasized.

Freeman Setrana, digital marketing manager-paid media and online marketing at The Home Depot, agreed. “Creating the experience is great. Engage your customers,” he said.

For Andy Nelson, vice president-social media at Conill, it’s always be “innovating.”