Commentary

GDPR Is Coming: Get Compliant or Pay Millions of Euro in Fines

European privacy regulations GDPR are going into effect next year, and marketers should be preparing their processes in order to be compliant with these new laws.

In a presentation today at the Email Insider Summit Europe, Claire Stockhill, Solicitor at Irwin Mitchell LLP, warned about the hefty fines associated with violations of these new rules. Companies could risk a fine of 20 million euro or 4 percent of annual global turnover if they fail to comply with these guidelines.

In order to use personal data, marketers have to get consent and not just rely on implied consent. The box has to be ticked by the consumer, not unticked. In addition, consent has to be refreshed every two years and marketers should not dress up marketing messages are services emails.
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