Power Digital Marketing Acquires SEO Agency Factorial

San Diego-based digital agency Power Digital Marketing has acquired New York-based SEO specialist Factorial Digital.

Terms weren’t disclosed.

Earlier this year Power Digital secured an investment from Periscope Equity LLC a Chicago-based private equity firm that enabled the transaction. Funds from the investment are also being used to expand the agency’s tech platform and staff.

Commenting on the deal Power Digital CEO Grayson Lafrenz said both agencies share commitments to “drive results, challenge the status quo, and deliver stellar customer service as an extension of our clients’ teams.”

Factorial CEO Corey Eulas will serve as Power Digital’s Chief Strategy Officer and the search shop’s Chief Operating Officer Sasha Dagayev will serve at the combined entity as an executive vice president.  The two executives co-founded Factorial in 2015.

Commenting on the deal Power Digital CEO Grayson Lafrenz said both agencies share commitments to “drive results, challenge the status quo, and deliver stellar customer service as an extension of our clients’ teams.”

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