Google, Other Media Brands Among America's 'Most Loved'
- by Joe Mandese @mp_joemandese, May 3, 2018
Google, followed closely by Hershey’s, are America’s “most loved brands,” according to the 2018 edition of an exhaustive study of hundreds of thousands of adults conducted by Morning Consult Brand Intelligence.
The final rankings are based on online surveys of a national sample of adults, which found that Google had …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
Every so often, a result in a piece of research creates such cognitive dissonance that you question the entire study. The ranking of Playboy as the "most loved" brand among men is such a result. Were all of the male respondents aged 65+??