Top Measurement, Optimization Firms, According To Forrester
- by Joe Mandese @mp_joemandese, January 17, 2020
When it comes to measuring and/or "optimizing" the impact of marketing, Analytic Partners is the industry's current market leader, but Neustar is closing in and challengers ranging from Merkle to Nielsen are looming, according to the latest edition of Forrester Research's "Wave" studies.
"Unified measurement aims to combine the statistical …
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