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Facebook Tests Targeted Ads To Consumers Who Visit Stores
- Marketing Land, Tuesday, August 15, 2017 8:05 AM
Facebook is testing an option for advertisers to target people who visited their brick-and-mortar locations with ads on Facebook, Instagram and Facebook’s Audience Network ad network. The offline-to-online retargeting feature will be a new option within Facebook’s Custom Audiences ad-targeting product, which originated as a way for brands to convert their existing customer bases into an audience to target on Facebook.
