Google is is going head to head against video exchanges, such as BrightRoll, LiveRail and Specific Media's offering, with the launch of a premium video ad buying platform, Google Partner
Select. Brands will be able to place bids on pre-roll and mid-roll ads via real-time auctions with Google’s algorithms matching advertisers’ desired audiences with inventory.
Demand-side platforms and agency programmatic trading desks will also be able to buy inventory through Partner Select.
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