• by Laurie Sullivan  @lauriesullivan, January 23, 2019

Analysis and financial-focused website Seeking Alpha has agreed to acquire quantitative stock rating service CressCap Investment Research for an undisclosed amount.

Steven Cress, founder and CEO of CressCap, joins Seeking Alpha as head of quantitative strategies. He will lead the partnership and data integration between the two organizations.

For brands, the deal aims to provide advanced quantitative analysis of data to help them make better decisions that are centered on a variety of topics -- not just stock investments, said David Jackson, founder and vice president of product at Seeking Alpha.

Brands looking for input can use the technology to invest in their own business. Analyzing data remains key to this acquisition.  

“There also will be a free product,” Jackson said, “but this technology will be integrated into its subscription service.”

CressCap’s technology analyzes cash flow, balance sheets and financial metrics daily, and scores the company relative to others in the sector.

“There are a lot of things in the pipeline, and as part of Seeking Alpha that will enable us to do them,” Cress said. “We’re providing what’s called quantimental data and information for subscribers. In the world of artificial intelligence there’s always more to bring forward from the data, more formulas.”

Seeking Alpha makes available curated content from a network of more than 16,000 stock analysts, traders, economists, academics, financial advisors and industry experts. Their coverage spans more than 85% of the Russell 3,000.