Interpublic Finds Machines Perform Better Than People In Campaign Management
- by Joe Mandese @mp_joemandese, September 19, 2018
A controlled test utilizing a new, state-of-the-art measurement system indicates that machine learning makes advertising more effective by identifying and targeting people who are most receptive to the campaigns. The study -- conducted by IPG Mediabrands’ Magna and IPG Lab units in partnership with 21st Century Fox’s True[X] subsidiary -- …
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