Commentary

Do You Trust The Media?

According to a new Gallup Poll, reported by Rebecca Riffkin, only four in 10 Americans say they have "a great deal" or "a fair amount" of trust and confidence in the mass media (newspapers, TV, and radio) to report the news fully, accurately and fairly, tying the historical lows on this measure set in 2014 and 2012.

American Trust In Mass Media (“… % a great deal or a fair amount”)

Year

% Trusting

1999

55%

2003

54

2005

50

2007

47

2011

44

2013

44

2015

40

Source: Gallup Poll, September 2015

Americans' confidence in the media has slowly eroded from a high of 55% in 1998 and 1999. Since 2007, the majority of Americans have had little or no trust in the mass media, says the report. Trust has typically dipped in election years, including 2004, 2008, 2012 and last year.

This decline follows the same trajectory as Americans' confidence in many institutions and their declining trust in the federal government's ability to handle domestic and international problems over the same time period, says the report.

Trust in the media continues to be significantly lower among Americans aged 18 to 49 than among those 50 and older, continuing a pattern evident since 2012. Prior to 2012, these groups' trust levels were more similar, with a few exceptions between 2005 and 2008.

Trust In Mass Media by Age (“… % a great deal or a fair amount”)

 

% Trusting

Year

Age 18-49

Age 50 or Older

2005

53%

45%

2007

42

54

2009

46

44

2011

43

44

2013

40

47

2015

36

45

Source: Gallup Trend, September 2015

For more than a decade, Republicans and independents have been significantly less likely than Democrats to trust the media, says the report, continuing in the latest survey. In 2014, Gallup found that trust among Democrats fell to a 14-year low of 54%, and is essentially unchanged at 55% this year. The percentage of Republicans who report that they trust the mass media increased slightly this year, from 27% to 32%, offset, however, by a decrease in independents reporting trust, from 38% to 33%, says the report.

Trust in Mass Media by Political Party (“… % a great deal or a fair amount”)

 

% Trusting

Year

Republicans

Democrats

Independents

2005

31%

70%

49%

2007

33

66

41

2009

36

58

39

2011

38

56

38

2013

33

60

37

2015

32

55

33

Source: Gallup Trend, September 2015

The report concludes with this “Bottom Line:” Americans' trust level in the media has drifted downward over the past decade, but some of the loss in trust may have been self-inflicted, as major venerable news organizations have been caught making serious mistakes in the past several years.

Results for this Gallup poll are based on telephone interviews conducted Sept. 9-13, 2015, with a random sample of 1,025 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level.

For additional information from Gallup, please visit here.

 

3 comments about "Do You Trust The Media?".
Check to receive email when comments are posted.
  1. Douglas Ferguson from College of Charleston, October 13, 2015 at 8:14 a.m.

    Collapsing "a great deal" with "a fair amount" sucks the precision out of the findings. For example, if the new collapsed category is actually 90% fair amount and only 10% great deal, then the trust is diminished. If on the other hand the collapsed category is 10% fair amount and 90% great deal, then the trust looks far better!  So, what to do?  Simple.  Don't collapse the categories! Trust the reader to figure it out with more than one category of trust, keeping the original detail. Don't dumb it down.

  2. Ed Papazian from Media Dynamics, October 13, 2015 at 8:59 a.m.

    Absolutely right, Douglas, but don't blame Jack, it's the fault of the Gallup release and the way it presented its findings. Actually, it seems that this kind of vauge, highly generalized study has little merit. How was the term "the media" defined? Did older respondents and/or Republicans take this to mean the media as political reporters---which would explain their low current opinion of "the media". Did some respondents think the media included digital while others didn't? Did the reference to "the media" make it clear that this did---or did not---include the ads? , etc. etc.

  3. Michele Clarke from marketing+communications llc, October 13, 2015 at 10:01 a.m.

    Does this incldue information delivered via digital channels by the TV, newspaper, radio creators?

Next story loading loading..