Commentary

Google Maps Tops Monthly Searching At 151,000,000

According to a new study by Slant, taking the pulse of America’s hottest new brands stirring up various markets, the Google search trends reveal the Davids and the Goliaths in both traditional and emerging categories.

For fast casual burgers, McDonald’s is truly a supersized competitor. You may have heard more lately about Shake Shack, but 11,100,000 average monthly searches for McDonald’s easily dwarfs its smaller, trendier competitors, Five Guys (823,000 monthly searches) and Shake Shack (550,000 monthly searches), says the report.

In the fast casual chicken category, there’s a similar story. Places like Cowboy Chicken are certainly fast, but still pale in comparison to industry stalwarts like KFC and Chick-fil-A.

Besides burgers and chicken, there are a few other food categories that lead on the charts. Blue Apron already dominates the relatively new meal delivery service category, netting 1,220,000 monthly searches, compared with its nearest competitor, Plated. And, Quest Nutrition is winning the energy/protein bars category. The category has relatively low search volume to begin with so KIND bars really aren’t too far behind at 49,500 searches, says the report.

As for other competitive spaces makeup subscriptions Ipsy (823,000 searches) and Birchbox (673,000 searches) are in a very close race within that expanding category. In women’s consignment clothing, Poshmark leads (673,000 searches) but thredUP isn’t far behind (368,000). For car sharing, Zipcar shows 368,000 searches and car2go with 201,100.

And even with recent PR troubles at Uber, the company dominates ride sharing with 16,600,000 monthly searches, compared with its nearest competitor, Lyft (83,000 searches).

Considering companies with the highest monthly volume on the list, they’re in two categories: For the payment apps, PayPal is in the lead (30,400,000 searches), with millennial-favorite Venmo in a very distant second place (823,000). In the GPS apps category, Google Maps is at a towering 151,000,000 average monthly searches, and that’s only in Google! notes the report

Check out the infographic for more findings from the analysis: http://www.slantmarketing.com/challenger-establishment-brands-google/

Payment Apps

   PayPal        30,400,000

   Venmo        823,000

   Google Wallet       550,000

Online Datine

   Tinder         1l,100,000

   Okcupid      4,090,000

   Bumble       450,000

Ride Sharing

   Uber            16,600,000

   Lyft   83,000

Car sharing

   Zipcar          368.000

   Car2Go       201,100

GPS

   Google Maps         151,000,000

   Waze           4,090,000

   InRix            12,100

Fast casual burgers

   MacDonalds          11,100,000

   Five Guys   823,000

   Shake Shack         550,000

Fast casual chicken

   KFC 5,000,000

   Chick fil A   3,350,000

   Cowboy chicken

Meal delivery services

   Blu Apron   1,220,000

   Plated         246,000

Fast casual pizza

   Pizza Hut    16,600,000

   Blaze Pizza 301,000

   MOD            246,000

Fast Casual Healthy

   Chipote       2,740.000

   Sweetgreen           201,000

   Freshii        135,000

 

Report continues with details about:

     Energy Protein Bars

     Smartphones

     Exercise bikes

     Photo books

     Men’s shaving

     Women’s consignment

     Outerwear

     Sustainable shoes

     Makeup subscription

     Womens activewear

 

The report was based on US Google search trend data for 20 categories in the United States. For additional information and chart details, please visit here.

 

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