• by Amy Corr  @MediaPostOTL, March 13, 2015

Lowe Campbell Ewald hired Zenaida Torres as group account director. Based in Los Angeles, Torres will oversee the agency's Kaiser Permanente account. She will report to Angela Zepeda, president and managing director of Lowe Campbell Ewald's Los Angeles office. Torres joins the agency from DDB California, where she served as account director, leading strategy and development of consumer advertising for Wells Fargo. Prior to DDB California, she was a marketing consultant for Iridescent, a Silicon Valley-based science, technology and engineering education non-profit. Torres has also held roles at DDB New York where she oversaw advertising campaigns for P&G healthcare brands and Glidden Paint. "We are proud to add Zenaida's skill set to our team," said Zepeda. "Zenaida's proven track record of developing advertising solutions for diverse brands will ensure we continue to drive growth not just for our Kaiser Permanente clients, but our entire Los Angeles office."