• by Steve McClellan  @mp_mcclellan, October 31, 2017

Louisville, KY-based pizza chain Papa John's has selected Laundry Service as its new creative agency of record. WPP’s Grey was the incumbent.

"We're an e-commerce brand - it's time we stop thinking in TV scripts," stated Brandon Rhoten, CMO of Papa John's. "Laundry Service's take on content aligns to where we want to go as a brand, and we couldn't be more excited to choose this young, digital-first agency as our new creative partner."

The appointment is effective January 1, 2018. The agency’s remit includes creative and strategy across all marketing channels.

The review kicked off in the summer and Laundry Service was selected from a field of eight, according to the client.

Laundry Service, with offices in Brooklyn, Los Angeles, Portland, Seattle and London, has a client roster that includes Jordan Brand, Nike, Beats by Dre, and T-Mobile.