BIZ DEV: Droga5 Wins Tencent Gaming Account

Chinese tech giant Tencent has selected Droga5 to work on strategy and creative development for its massive gaming division after a competitive pitch. The first campaign is slated to launch before the end of 2017.

Tencent is a leading provider of online services and well known for its popular messaging app WeChat, which had 889 million monthly active users at the end of 2016.

Tencent is also said to be the industry leader of  the online gaming market in China by revenue and user base, with globally popular games including the Clash Royale and Clash of Clans series, Hay Day and Boom Beach in its portfolio.  

The firm has been valued at $300 billion, making it one of the wealthiest companies in the world.

“Tencent is taking over in its category and beyond, no question,” says David Droga. “Their influence in culture and releasing today’s most popular games and apps year after year, with no sign of slowing down—it’s amazing. We are thrilled to lock arms with the Tencent team.”

Other contenders for the business weren’t disclosed but Droga5 said it competed against at least two other agencies.

 

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