• by Sara Guaglione , August 16, 2017

Digital magazine app Texture is partnering with Marshall Retail Group, a specialty retailer, to create a “digital newsstand” in San Francisco’s International Airport (SFO).

SFO’s Terminal 3 will now offer travelers access to digital magazines through the Texture app at Marshall Retail Group’s new District Market store, which opened today. It will have tablets and mobile phones on display, where consumers can look at magazines via the app.

The store will also have print issues of magazines for sale.

At the store, consumers can pay $4.99 — about the cost of a single issue of a print magazine — to get unlimited access to more than 220 magazines on the Texture app for 30 days. Consumers can then use the app to read digital issues of magazines at the airport or in the plane.

John Loughlin, CEO of Texture, stated: "The foresight of Marshall Retail Group, capitalizing on the growing consumer shift to digital content consumption, coupled with the opportunity that traveling provides to read magazines, creates an exciting new business opportunity for both companies, as well as great value and convenience for air travelers."

Titles on Texture include People, Consumer Reports, The Atlantic, Cosmopolitan, The New Yorker, Vanity Fair, National Geographic, Car and Driver, Better Homes & Gardens, Bloomberg Businessweek, US Weekly and Vogue, among others.

Marshall Retail Group is planning to open more digital newsstands in its stores at other airports later this year.

Marshall Retail Group currently operates over 160 stores in the U.S. and Canada, in casino-resorts and airports. The company handles the building, staffing and operating of a retail space for brands.

Texture isn’t the only company to recognize airports as a popular spot for magazine consumption.

In June, Condé Nast partnered with airport retail developer Pacific Gateway to open a Wired store at Newark International Airport, licensing its tech and culture title. It will open in early 2018 in the airport’s Terminal B and will sell the magazine, as well as the latest gear and gadgets.