Around the Net
Twitter Launches Fabric Tool To Embed Its Features In Brand Apps
- Marketing Week, Friday, October 24, 2014 7:06 AM
Twitter is touting a more seamless way to bring tweets into brand apps in order to offer advertisers richer data with the launch of its Fabric suite of developer tools. It means developers can weave tweets and other Twitter features into their apps while also diving into Twitter’s wider advertising platform to create more stable applications, boost revenue through the MoPub mobile ad exchange and access the site’s real-time analytics. Twitter chief executive Dick Costolo labeled Fabric as the “future of mobile software development".
