ActionIQ Raises $30M For Data-Powered Marketing

ActionIQ, a New York-based marketing activation platform (MAP), announced Monday the closing of a $30 million Series B financing round.

The funding was led by Andreessen Horowitz and included participation from previous investors Sequoia Capital and Firstmark Capital. ActionIQ plans to prioritize business development with the added financing, with intentions to expand its marketing, sales, and engineering teams.

ActionIQ helps marketers unlock untapped marketing channels with the help of data. Marketing data can easily seem overwhelming because of its sheer scale -- marketers face a barrage of attributes coming in from channels including email, mobile, online, and social.

Yet data is a catalyst for increased return on investment in every marketing channel because consumers don’t want to receive banal messages and advertisements. Consumers instead seek to be kept up to date with issues they care about and to receive relevant promotions as befitting their lifestyle, needs, and budget. 

ActionIQ focuses on enabling marketers to take data from one channel, such as email marketing, and utilize it to market to the same customer in a different channel. Understanding customer data and utilizing that data to power personalized experiences across marketing channels, is at the core of its technology.   

Action IQ customer Shutterstock joins as a new investor in the company, and Andreessen Horowitz partner Martin Casado has been added to ActionIQ’s board.

“One of the most compelling aspects of ActionIQ’s technology is that it puts customer data directly into the hands of marketers,” states Jon Oringer, founder and CEO of Shutterstock Inc. “As marketers become more data driven and analytical, they will need this level of connectivity, speed and access.”

 

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