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More Brands Optimising Sites For Mobile

A recent study found that 64% of the top 100 brand sites in the UK have optimised their sites for mobile, up 6% from the previous year – showing that brands are responding to a consumer-driven demand for mobile-friendly content. The European Mobile Optimisation study released by the Internet Advertising Bureau suggested that brands were responding to market demand, with 100% of UK automotive sites now optimised for mobile.

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