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'NY Times' Might Give Away NYT Now App

  • Re/code, Wednesday, February 18, 2015 12:44 PM
To counter slow user adoption, The New York Times is considering giving away its NYT Now app, CEO Mark Thompson said at a conference, this week. The app currently costs subscribers $7.99 a month. “We’ve not sold as many subscriptions as we would have liked,” Thompson said, this week. As Thompson knows, The Times can’t risk loosing mobile audiences. Regarding the future of professional media, he said: “The battle will be won on the smartphone.”
 

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1 comment about "'NY Times' Might Give Away NYT Now App".
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  1. Douglas Ferguson from College of Charleston, February 18, 2015 at 6:05 p.m.

    There's no such word as "loosing" -- I think you mean "losing"

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