Around the Net
Unilever Sends Mobile Messages for Discounts
- Mobile Marketer, Friday, November 21, 2014 12:47 PM
Unilever’s Shield deodorant brand achieved one-to-one engagement with customers by letting them make a free call with a short code that triggered a callback, an audio ad and a coupon
offer before the call was put through, driving up to 5,000 calls an hour at one point. The 15-second audio ad included a call to action that gave the caller the option of receiving a
discount coupon to buy the product.
