• by Steve McClellan  @mp_mcclellan, July 7, 2017

Independent media agency Crossmedia announced today that it has named Karim Sanjabi, Executive Director, Cognitive Solutions, a new position. Sanjabi’s remit at Crossmedia is to bring data-driven creative and artificial intelligence practices to the agency. 

Sanjabi will launch Crossmedia’s Cognitive Solutions Practice, which will develop machine learning and artificial intelligence (AI) techniques and applications for clients. The new unit will also develop other of-the-moment technologies such as data-driven creative, 360/interactive video, VR, and AR creative content. 

“Karim is an amazing talent who will help lead Crossmedia into the future,” stated Kamran Asghar, CEO Crossmedia. “We share the same vision: that technology can remove the ego from the creative and planning process, using the best available tech so that our people are free to think. We are going to surprise and delight our clients with our cognitive offering." 

Added Sanjabi: "Exactly 20 years ago I wrote a thesis on artificial intelligence. Now we have the compute power to create incredibly engaging, learning, and self-optimizing content based on this foundation.”   

Sanjabi is an entrepreneur, digital marketing executive and a mobile innovator who has managed campaigns for Fortune 500 clients for over 20 years, including such brands as Electronic Arts, Google, Microsoft, Sony, Radioshack, Pfizer and Nike.

Before joining Crossmedia, Sanjabi was the CEO of Robot Stampede, a Tier 1 Google vendor and Facebook, iOS, and Android developer, where he produced  cross-screen display campaigns that generated billions of impressions.  He also founded mobile agency Freestyle Interactive, and established the first mobile practice at Carat Interactive, which acquired Freestyle. He has self-published apps and games as well as designed and developed marketing apps and games for L'Oréal, P&G and ING.