• by Joe Mandese  @mp_joemandese, September 12, 2017

Copenhagen-based Adform Monday said it has received accreditation from the Media Rating Council (MRC) for its viewability measurement across desktop, mobile web and app environments for both display and video advertising.

Adform said the move effectively accredits viewability across its entire Advertiser Edge platform, an integrated, end-to-end stack including ad serving, a DSP and a DMP. 

The MRC accreditation follows other key certifications obtained recently by Adform, including ISO/IEC 27001 certified for Information Security Management (vital for GDPR compliance), EDAA Trust Seal Certified, IAB certified.

Adform also is a Founding Member of The Trustworthy Accountability Group (TAG).