• by Wayne Friedman , November 30, 2020

Former Wells Fargo marketing executive Jamie Moldafsky has been named as chief marketing and communications officer of Nielsen Holdings.

Moldafsky will be responsible for all marketing, including global brand strategy and management, product marketing, media, research and analytics, meetings, events and sponsorships and reputation.

At Wells Fargo, where she worked for 15 years, she was chief marketing officer and executive vice president.

Previously she held marketing and communications senior posts at American Express, Charles Schwab, and Whirlpool Corp, where she worked as general manager of the KitchenAid division.

Last month, Nielsen proceeded with its effort to split the company into two business units -- Nielsen Global Media and Nielsen Global Connect.

It sold off its Nielsen Global Connect unit for $2.7 billion to Advent International, a private equity company, in partnership with former chief executive officer of TransUnion James Peck.

Earlier this month, Nielsen said it would add 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency from AT&T's DirecTV, Dish Network, and Vizio smart TV sets.

The measurement includes addressable campaigns on Vizio devices using the open addressable standard developed by Project OAR (Open Addressable Ready).