• by Erik Sass  @eriksass1, January 29, 2015

The Dish Network continues to expand its entertainment offerings for the Hispanic audience. It now has a new carriage agreement with El Rey Network, an English-language network created by director Robert Rodriguez, that targets Hispanic millennials with programming including original scripted and unscripted series, movies, and classic series with an action and true crime flavor.

Beginning this week, Dish subscribers can watch El Rey Network on channel 253 in Dish programming packages including America’s Top 200, America’s Top 250, America’s Everything Pak and Dish Latino packages including Plus, Dos and Max.

This is just the latest in a series of deals by cable and satellite TV providers working to expand their Hispanic content offerings. In December, DirecTV launched a new service targeting U.S. Hispanics, called Yaveo (from ya veo, “Now I see”). The over-the-top streaming video service carries Spanish-language entertainment programming and is available to anyone with an Internet connection, at a cost of $7.99 per month. No contract or DirecTV satellite subscription is required.

In September, Comcast and Univision Communications struck a long-term deal under which Comcast provides Univision Deportes to XFinity TV subscribers who opt for the Digital Preferred or XFinity Latino cable packages.

Also last year, Spanish-language digital entertainment outfit GoTV merged with Latin Anywhere, which owns the rights to thousands of hours of Spanish-language film and TV programming, forming a new company called Latin Everywhere. The combined entity controls one of the world’s largest collections of digital rights for Spanish-language video.