January 25, 2023
115-Year-Old AAF Gets A Branding Makeover
- by Joe Mandese @mp_joemandese, January 7, 2021
The American Advertising
Federation, America's oldest national ad trade association, Wednesday unveiled a new brand identity, including a more modern logo design (see above vs. old one below) and the slogan "The unifying
voice for advertising."
The updates are designed to give the Washington, D.C.-based federation a "new outlook and direction" under the helm of President-CEO Steve
Pacheco.
In a statement, Pacheco noted that the 115-year-old AAF is actually a "grassroots network of clubs, chapters and affiliates across North America.
The branding
reboot, which was created by Memphis-based marketing agency ODEN. A redesigned aaf.org site will follow soon.
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