Omnicom Launches Omni Health

Omnicom’s health care marketing division, Omnicom Health Group, has launched a new unit that integrates the holding company’s data and analytics platform Omni.

Omni Health incorporates healthcare datasets owned and licensed by Omnicom Health Group – including physician data, medical and pharmacy claims, and prescription coverage data – with consumer data, including demographics, purchasing behavior and media consumption. And it can also combine client data assets.

The main idea is to provide more granular insights about professional and patient audiences for clients.

According to the agency privacy protection was a top priority for developing the new platform which encrypts all data and omits personalized information.

According to Christina Kim, Chief Strategy & Analytics Officer at Omnicom Health Group and one of the architects of the platform, it helps the group to better plan and execute “coordinated patient and professional communications, delivering the right media and content experiences across channels.”

And the platform can adjust to evolving data privacy rules. “We built all of Omni—including Omni Health—assuming a cookie-less future would eventually happen, and that GDPR practices would be globally adopted,” said Omnicom Digital CEO Jonathan Nelson.

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