Facebook Taps R/GA's Bell To Lead Its 'Creative Shop'

Facebook has hired long-time agency executive Nicky Bell as the new vice president of its Creative Shop."

Bell, who most recently was senior vice president-global client partnerships at R/GA, has also held top positions at Saatchi & Saatchi and Ogilvy & Mather.

In her new role, Facebook said Bell will "help push the boundaries of creativity in a mobile-first world" for both big brands and small businesses and entrepreneurs across Facebooks entire portfolio: Facebook, Instagram, WhatsApp, Messenger, and Oculus.

Bell, who will be based in Facebooks Los Angeles office, reports to Vice President-Global Business Group Carolyn Everson.

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