Sales Data Shows Oscar Ad Prices Fluctuate Year-To-Year

Unlike the Super Bowl, whose annual advertising price tag seems to defy gravity, going up every year, the next big perennial TV advertising event -- the Oscars telecast -- appears to fluctuate year-to-year.

Based on Kantar Media data, the average price of ABC's Academy Awards telecast has been one step …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications