Winter Has Come: HBO Hijacks Summer Solstice For 'Game Of Thrones' Campaign

Beginning at noon today, HBO kicks off a social media campaign “winterizing” various activations on Twitter, Reddit and Google to launch the seventh season of “Game of Thrones” in a tie-in with the 2017 Summer Solstice.

The seasonal mashup plays off the long-held expectation that winter will finally hit the HBO series’ this season, its seventh.

The effort, executed by HBO shop 360i, kicks off on Twitter with a #WinterIsHere tweet, followed by trailer drops and a “Game of Thrones” Twitter “emoji engine” giving fans the chance to unlock new character art.

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