A story (“
Advertising's Share Of Time Spent With Media Continues To
Erode“) in the Jan. 20 edition of
Media Daily News incorrectly referred to a PQ Media analysis of consumer time spent with media in terms of share of media revenues. The analysis
was the share of consumer time spent with media split by two different revenue sources: consumers (currently 55%) and advertising (currently 45%). Data is not yet available on consumer spending for
this year, but based on PQ’s 2019 estimates, advertising has an even lower share of media revenues (42%) vs. consumers (58%).
