• by Joe Mandese  @mp_joemandese, March 26, 2021

Keurig Dr Pepper, marketer of beverage brands such as Keurig coffee, and soft drinks like Dr Pepper, Snapple and Canada Dry, has consolidated its U.S. and Canadian media account with Havas Media.

The account, which billed about $230 million, according to RECMA estimates, was previously handled by IPG Mediabrands’ Initiative unit.

The creative portions of the account remain unchanged, with Havas continuing to service the company’s hot beverages brands, and IPG’s Deutsch remaining the creative shop for its cold beverages brands.