Westfield Opens Century City, New Digital Network Too

Concurrent with the opening of its new mall in Century City, CA, retail shopping mall owner/operator Westfield has launched the “Westfield Network,” a digital out-of-home network inserting real-time digital ads aimed at shoppers and passersby in central mall locations.

The heart of the network is a new, eye-level digital screen installed in 550 locations at 17 Westfield malls.

National brands utilizing the new network include Chase and Amazon Studios.

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