• by Joe Mandese  @mp_joemandese, April 27, 2021

In what may well be described as vaxxographics, media and marketing research giant GfK has segmented American consumers based on whether they have been vaccinated or not vaccinated for COVID-19, and it has found significantly different expectations about their wants and desires.

Asked what they are most looking forward to in the future, the vaccinated segment has much higher hopes for visiting friends and family and traveling via airplanes, while the unvaccinated segment is most keen on not wearing masks in public places and remaining socially distant from others.

The research may point to an underlying dilemma in American society, or may just reveal the differing sentiments of the two groups.

"While both groups placed visiting friends and family at the top of their lists, it was a more decisive winner among vaccinated people," GfK states in the report, adding that "for the non-vaccinated, not having to wear a mask ranked a close second, and not having to socially distance came in third."