The Cannes Lions Festival of Creativity has named OMD Worldwide Media Network of the Year after winning one Gold, five Silver and five Bronze lions and earning 14
shortlists in the Media Lions category.
It’s been a fruitful festival for Omnicom Media Group. In addition to OMD’s Media Network Of The Year honors, sibling agency Hearts
& Science — just a year old and competing at Cannes for the first time — was the only network to earn two Golds in the Media category, while also winning a Silver.
Hearts & Science also landed on five shortlists (from just 14 entries).
PHD turned in a solid performance as well, with multiple wins outside the Media category, including a
Gold in Print and a Cyber Grand Prix (partnering with Droga5 on a MailChimp campaign).
Here’s the breakdown of awards that added up to OMD’s Media Network of the Year
award:
- An Excellence in Media Planning GOLD LION awarded to MANNING GOTTLIEB OMD for “NO ONE SHOULD HAVE NO ONE” (AGE
UK)
- A Use of Real-Time Data SILVER LION awarded to OMD SINGAPORE for “Restaurant Capacity Based Advertising for
McDelivery” (MCDONALD'S)
- A Data Driven Targeting SILVER LION awarded to MANNING GOTTLIEB OMD for “No One Should
Have No One” (Age UK)
- A Cars & Automotive Products & Services SILVER LION awarded to OMD Dubai for
“Camelpower Automotive” (NISSAN)
- A Media & Publications SILVER LION awarded to OMD UK for “Channel 4 Paralympics”
(PARALYMPICS CHANNEL 4) Silver Lion
- A Use of Integrated Media SILVER LION awarded to OMD UK for “Channel 4
Paralympics” (PARALYMPICS |CHANNEL 4)
- A Use of Brand or Product Integration into a Program or Platform BRONZE
LION awarded to OMD USA for “Serena Match Point” (GATORADE /PEPSICO
- A Use of TV BRONZE LION awarded
to OMD DOMINICANA |for “Equalitv International Women's Day” (LA SIRENA)
- A Use of Brand or Product Integration into a Program or
Platform BRONZE LION awarded to OMD USA for “Super Bowl Drones Half Time Show” (INTEL)
- A Use of Other
Screens BRONZE LION awarded to MANNING GOTTLIEB OMD for “Spring Waitrose” (WAITROSE)
- A Use of Brand or Product Integration into a Program
or Platform awarded to MANNING GOTTLIEB OMD for “Buster the Boxer” (JOHN LEWIS)
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