Outdoor's Multibillion-Dollar Opportunity: Hint, It's A 'Digital' Advertising One
- by Joe Mandese @mp_joemandese, April 18, 2018
In a far-ranging report on the rapid innovation and evolution of the digital out-of-home (DOOH) advertising industry, the equities research team at securities firm Liberum makes a compelling case for digital out-of-home to capture a significant share -- not just of the traditional out-of-home (OOH) advertising marketplace, but of the …
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