• by Tobi Elkin  @tobielkin, July 25, 2017

Global analytics firm Media iQ on Tuesday named Rebecca Mahony its first chief marketing officer (CMO) and a member of its board.

Mahony, most recently the CMO of outstream advertising provider Teads, will oversee Media iQ’s global marketing initiatives. She'll work on increasing brand awareness and building a marketing community within Media iQ.

As a board member, Mahony will also serve as a sponsor for WiQ, a Media IQ initiative that empowers women and promotes diversity in the workplace.

Her previous marketing and  communications positions included digital director at OMD International and head of digital marketing at NetJets.

The company also said Paul Silver, its COO, will relocate to New York from its London headquarters, a a bid to keep the product and tech teams across London and India aligned with the company’s efforts in North America.